Market Broader Asiatown Assets in Events that Bring People to Payne Avenue

Neighborhood Vision 2025

Upgrade Payne Ave to Anchor AsiaTown

Today, most people celebrate AsiaTown as a hub for Asians and AAPIs across the region, but there isn’t one clear, central heart of the neighborhood. Payne Avenue has the potential to be a natural neighborhood anchor, and development along Payne is critical to support the businesses already located there. As AsiaTown grows and develops, the uniqueness of local Asian cultures should be integrated into improved streetscape design and community gathering spaces along Payne, and community programming should center around this important street.

Upgrade Payne Ave to Anchor AsiaTown

Action

Market Broader Asiatown Assets in Events that Bring People to Payne Avenue

Events that bring people to the area are an opportunity to educate about the wealth of assets in the broader AsiaTown area. Be sure that businesses not located along Payne are featured in events and festivals to raise awareness of broader AsiaTown businesses and destinations.

Near-Term Actions

Encourage and include AsiaTown businesses in marketing and planning for local events focusing on or located along Payne Avenue.

Type of Action

Marketing & Outreach

Looking For

AsiaTown Businesses

8E

Related Actions

Upgrade Payne Ave to Anchor AsiaTown

Tame Payne Avenue

Residents identified lack of quality public space, frequent speeding along the corridor and dangerous crossings as issues with Payne Avenue today. This cirtical commercial corridor can be redesigned to create a safer, people-oriented environment that supports local businesses and facilitates the types of outdoor events and activity desired by area residents.

Upgrade Payne Ave to Anchor AsiaTown

Cultivate Vibrant Programming for AsiaTown Centered on Payne Avenue

Foster culture of collaboration and connection between MidTown and AsiaTown as organizations and places to achieve shared goals identified in the MidTown Neighborhood Vision and Imagine AsiaTown plans.

Upgrade Payne Ave to Anchor AsiaTown

Infill Payne Avenue with the Right Mix of Businesses and Amenities

Infilling commercial spaces fronting Payne Avenue will help create a sense of place along this improtant street by creating more foot traffic and activity throughout the week. Residents indicated the desire for community-serving amenities and the need to improve access to affordable groceries in the area.